Upwork Unveils New Anthem That Embraces “How We Work Now”
The world’s work marketplace launches new brand campaign
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220928005188/en/
“We are in the midst of a ‘Work Awakening,’ where people around the world are innovating their careers and exploring new ways of working. This isn’t the future of work, it’s happening now,” said
Reinforcing Upwork’s brand belief that work should free human potential instead of limit it, the two-minute anthem film emphasizes the new ways of working that have emerged over the last few years, boldly declaring the old rules of work are dead – quite literally. It opens in a traditional boardroom where a CEO named Jack McDichael rises from the grave to share his realization that, just because the old rules of work were a good idea in the past, it doesn’t mean they serve the needs of businesses and workers today. The spot highlights the glorious now, where remote independent professionals, full-timers, and the people who hire them live in harmony.
“For this campaign, we set out to make something that reflects not only the new world of work but also Upwork’s evolution,” said
Beyond the two-minute musical, “This Is How We Work Now” includes 15 different spots across five unique storylines in which Jack espouses many of the ways Upwork benefits the next generation of work and career innovators. World-renowned director and Czech filmmaker
The campaign launches with a significant media plan across linear TV, CTV, OLV, streaming audio, digital, and social today,
About Upwork
Upwork is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Our talent community earned over
View source version on businesswire.com: https://www.businesswire.com/news/home/20220928005188/en/
press@upwork.com
Source: Upwork